MAY COMMUNICATIONS & MARKETING LTD

CAMPAIGN MANAGEMENT

  MARKETING ALLIANCES -  TOURISM MARKETING NETWORKS - CO-OPERATIVES

No matter what their name, groupings of tourism businesses can be found from Cape Reinga to Bluff.  The concept of pooling marketing resources is an effective way of growing markets and market share, especially in the competitive international marketplace.

Inevitably as the alliance grows and the demands become greater, individual partners find it difficult to dedicate the necessary time to the alliance.  It is quite right that an individual's first priority is to their own business, with an alliance a secondary consideration.

Engaging an independent third person to manage the marketing tactics, marketing campaign and sometimes the mechanics and administration of the partnership has proven to be a successful strategy.  

Trish has experience managing the Backpacker Tourism Marketing Network and the New Zealand Ski Tourism Marketing Network.

 Contact Trish by phone 64 3 358 1355, mobile 64 21 916 188, Email trish@maymarketing.co.nz

NZ SKI TOURISM MARKETING NETWORK

Trish May was contracted by partners of the Ski TMN to manage their annual marketing campaign in Australia over six years ago. 

Since that time she has managed their advertising strategy (both print and online) in Australia, organised numerous Australian and international media famil visits (and hosted them) and liaised with partners at critical junctures during the year. 

For the 2009 campaign the focused is on five key messages in print and online that drove consumers to a new website www.newzealandski.co.nz.  Examples of the print advertisements are shown below.