The TRENZ 2015 event, held last week in Rotorua, was one of the best in recent memory. What were the ingredients that made it such a success?
Firstly, the organisation: Pulling together an event of this magnitude is an enormous task and so congratulations to TIANZ, eXplore Central North Island, Destination Rotorua Tourism Marketing, the sponsors and providers of many services to the event.
Secondly, the professionalism of the attendees: The exhibitors, or sellers, were looking very sharp. Their booths were presented professionally. Those in regional areas usually adopted a ‘Destination Inc’ approach and those in the National or generic areas definitely put their best feet forward. Similarly the agent buyers were engaged in their appointments and with regard to the appointments I conducted for my client (Edgewater in Lake Wanaka) they all showed up.
Thirdly, the buoyancy of the industry: On the back of a strong summer season the industry was in good heart. Conversations were around seasonality - namely filling the low season because the high season is generally working at capacity - and around yield management. What a change from the conversations of the past which often focused on where will business come from.
Fourthly, reflecting on the social functions: My hat goes off to both Te Puia for hosting the opening night function and Skyline Skyrides Rotorua for the excellent gala closing. The opening Powhiri hosted at Te Puia drew kaumatua from around the Central North Island for what was certainly a very powerful and emotional welcome. Not a murmur was heard from the up to hundreds of attendees. After such a busy few days the final night closing event offered a bit of everything. There was night-time luging and swings, New Zealand musical talent in the form of Jason Kerrison and a great covers band plus an amazing range of dining options throughout the evening including New Zealand’s famous whitebait patties!
TRENZ is New Zealand’s premium tourism business to business showcase attracting up to 1100 delegates and it certainly delivered both through its execution and its content. I first attended TRENZ at the Aotea Centre in Auckland in 1993 (when it was known- I think- as NZ Tourism Exchange) and there have only been few that I’ve missed during the intervening years. Congratulations to all involved in this year’s event.