It is human nature that we appreciate being recognized and acknowledged. It’s about having your actions or feelings responded to positively. Occasionally this recognition makes you feel just a little bit special - not in an egotistical way - but by way of a sense of accomplishment.
Read MoreFive Tips for Trade Show Success
The New Zealand tourism industry is in the midst of the trade show season. TRENZ and Pure Luxury were held in May and there are more shows scheduled in coming months.
Second to a familiarisation visit, trade shows are arguably the best way to showcase your product to a new, potential customer - very often a wholesale agent. It is your opportunity to present your product first hand and importantly start building relationships.
So, if you're planning to participate in a trade show for the first time, how do you get the most out of the investment?