The New Zealand tourism industry is in the midst of the trade show season.  TRENZ and Pure Luxury were held in May and there are more shows scheduled in coming months.

Second to a familiarisation visit, trade shows are arguably the best way to showcase your product to a new, poten­tial customer - very often a wholesale agent. It is your opportunity to present your product first hand and importantly start building relationships.

So, if you're planning to participate in a trade show for the first time, how do you get the most out of the investment?