It is said that international travel broadens the mind - which is true - but it also serves to remind us of our own achievements at home.
As Chinese writer Lin Yutang said “No one realizes how beautiful it is to travel until he comes home and rests his head on his old, familiar pillow”.
Hawaii is a magnet for the over 5.7 million visitors who flocked to their sandy beaches and sun-drenched islands during the year to the end of October 2008. Not surprisingly almost 70% were ‘vacation-makers’ from mainland United States and Canada, the majority of whom were from the West Coast USA.
Read MoreYou don't always have to spend money to market your business.
When it comes to talking about marketing the word 'free' is usually never mentioned in
the same sentence . But in reality there are a few 'free' and low cost marketing tactics you can employ to gain profile and ultimately drive customers through your door.
When working with new or fledgling tourism businesses there are a few questions I ask to ascertain if they've leveraged free marketing opportunities.
Read MoreBusiness awards offer more than just accolades from colleagues and clients. They also provide an opportunity for much greater publicity and media coverage - which, one hopes, would impact on your bottom line. So if you are thinking about entering the Tourism Awards, or other business awards then read on.
Read MoreThe New Zealand tourism industry is in the midst of the trade show season. TRENZ and Pure Luxury were held in May and there are more shows scheduled in coming months.
Second to a familiarisation visit, trade shows are arguably the best way to showcase your product to a new, potential customer - very often a wholesale agent. It is your opportunity to present your product first hand and importantly start building relationships.
So, if you're planning to participate in a trade show for the first time, how do you get the most out of the investment?
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