The TRENZ 2015 event, held last week in Rotorua, was one of the best in recent memory. What were the ingredients that made it such a success?
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The Value of Customer Insights
It is an easy trap to fall into: frantically seeking out that next customer. Any customer will do in fact so long as they meet daily budget or the occupancy target for that month.
Right…..well not always! How often do we stop and actually take a more strategic approach to our ‘next’ customer? And further, are they the ‘right’ customer for your business?
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Tips for a Busy Summer: Excellence in Delivery
Tips for a Busy Summer - Learn More About Your Customer
I was recently asked to submit an idea or two to Tourism Business Magazine. Here is one idea, published in Dec 2014/Jan 2015 edition. Many thanks to Editor Annie.
The industry is looking forward to a strong summer as key markets continue their upward growth trajectory.
So it is a great time to research your customer. There will be plenty to choose from!
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