Business to Business Sales Strategy

Find out how Travel agents can provide customers to your Tourism business.

  • What is the difference between inbound operators, wholesalers and retail agents.

  • Who is the travel trade?

  • Where do online travel agencies (OTA’s) fit in?

  • What is dynamic pricing?

  • Why pay commission? How much commission should I pay?

  • Should I have seasonal pricing?

  • How far in advance do I need to confirm forward pricing?

These are just some of the questions facing tourism business owners and managers to grow their business.

Trish is highly experienced in the travel trade distribution network and has strong relationships with many of the key travel trade agents. She can help you answer these questions and more as she works with you to help grow business from travel agents/travel trade into your tourism business.

International Market Knowledge

Trish has a wealth of international travel trade tourism business development experience in New Zealand and internationally in Australia, Japan, Korea, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand, Indonesia, Australia, New Caledonia, United States and United Kingdom.

She had developed keen insights into these countries. Trish’s knowledge of key travel agents and tour operators, developed over many years, provides a comprehensive picture of the travel agent ‘landscape’.

As the New Zealand borders re-opened in mid 2022, after the Covid pandemic, Trish leaped into action attending Tourism New Zealand Kiwilink events in North America, United Kingdom and Asia to reconnect with travel trade specialising in selling New Zealand to their international markets.

Sales Activities

With her extensive database of agents worldwide, well-nurtured personal business relationships and regular sales calls Trish can help fast track this channel of business for you.

New Zealand Travel Collective

Find out about Trish’s sales representation service, New Zealand Travel Collective here.

The New Zealand Travel Collective is designed specifically for smaller - medium sizes tourism business to enable connection with the thousands of travel trade/travel agents based in New Zealand and internationally.

Enjoy the benefits of business from travel agent bookings and see how they can grow your business.